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The Los Angeles Zoo and Botanical Gardens opened on November 28, 1966. The Zoo is home to more than 2,100 mammals, birds, amphibians, and reptiles representing more than 270 different species, of which more than 58 are endangered. In addition, the Zoo’s botanical collection comprises several planted gardens and over 800 different plant species with approximately 7,000 individual plants. The Zoo receives nearly 1.8 million visitors per year and is owned and operated by the City of Los Angeles. The daily management of the Zoo is overseen by Chief Executive Officer & Zoo Director Denise M. Verret. The Zoo is accredited by the Association of Zoos and Aquariums (AZA).

Mission Amplified built a complete overhaul of the existing website, updating the design and codebase to lay the foundations for a new features roadmap.

Web Design & Development

Mission Amplified conducted stakeholder interviews as preparation for a full website redesign. Over the course of a couple months, the entire site content was mapped, re-strategized, and re-imagined for the new website.


Post-launch Mission Amplified enhanced analytics tracking and insights, marketing strategy, and search optimization — significantly increasing traffic to the new site.