Kiss the Ground was established in 2013 as a grassroots advocacy organization. Today, reaching millions through immersive media and education initiatives. Their mission: to awaken people to the possibilities of regeneration and inspire participation in the regenerative movement.
Mission Amplified worked with the leadership team at Kiss The Ground to define strategic goals for the website, provide a roadmap for refinement or overhaul of the kisstheground.com site, refine the user experience of the site and strategically position Kiss the Ground to engage and grow their audience.
Our focus was on user centric features, integration with digital marketing and communications platforms as well as leveraging technologies that improve user acquisition and increase support for the Kiss The Ground mission.
Watch Kiss The Ground the movie on Netflix:
Web Design & Development
Mission Amplified conducted stakeholder interviews as preparation for a full website redesign. Over the course of a couple months, the entire site content was mapped, re-strategized, and re-imagined for the new website.
Marketing: Paid Digital & Analytics
Post-launch Mission Amplified piloted various paid marketing campaigns spanning search and social; including keyword & placement research, search engine optimization, and ongoing analytics setup/support.